Work Samples

 

Some highlights of work I especially enjoyed making—either personally penning the copy or leading a creative team through the concepting and execution. Click through most assets to learn more about a project or see it live in the wild.

 

FEATURES

Long-form articles exploring popular personalities and destinations

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The Old-School Barbers of the Old-School Barber Shop

A look at the most old-school barber shop in America's most old-school town, Chicago.

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The Parrot Cage: One of Chicago’s Most Chicago Restaurants

How the experiential assets preps students for the real world at a city landmark.

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Notes from My Lunch with a Chicago Fire Department Firehouse Cook

They fight fires together, train together, rest together, and eat together.

 

INTERVIEWS

Short profiles and Q&As

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Sara Paretsky

Esteemed novelist and creator of the V.I. Warshawski detective mysteries.

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Rick Bayless

James Beard Award winner. Top Chef master. Foodie buddies with the Obamas.

 

LISTS

But never a listicle

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12 Fun Things to Do in NYC with Kids

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10 Fun Online Classes for Every Type of Learner

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10 Organization Essentials To Keep Your Space Flexible

 

SOCIAL MEDIA

I led a creative team responsible for content on accounts with up to 20 million followers. Below are a few posts I contributed to our weekly workshops.

Guilty as charged

Guilty as charged

3 all the way

3 all the way

Trying to remember why he agreed to this

Trying to remember why he agreed to this

Is your birthday during the holidays? Since the world ALWAYS forgets your existence, how are YOU celebrating?

Is your birthday during the holidays? Since the world ALWAYS forgets your existence, how are YOU celebrating?

How old is too old for a nose piercing?

How old is too old for a nose piercing?

 

CAMPAIGNS

 
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Mother’s Day 2019 Campaign

Mother’s Day 2019 Campaign

 

Newsletters

Kids Bake Take-Home Pizza Kits

Virtual Dance Saves Prom for Seniors

Slam Dunk Shoe Raffle

 

EMAIL & MERCHANDISING

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Product Descriptions

SEO-keyworded copy to pull customers to the site, drive purchases, and build brand.

Public Relations

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SEO

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