Some highlights of work I especially enjoyed making—either personally penning the copy or leading a creative team through the concepting and execution. Click through most assets to learn more about a project or see it live in the wild.
FEATURES
Long-form articles exploring popular personalities and destinations
INTERVIEWS
Short profiles and Q&As
LISTS
But never a listicle
SOCIAL MEDIA
I led a creative team responsible for content on accounts with up to 20 million followers. Below are a few posts I contributed to our weekly workshops.
CAMPAIGNS
Newsletters
EMAIL & MERCHANDISING
Product Descriptions
SEO-keyworded copy to pull customers to the site, drive purchases, and build brand.