Some highlights of work I especially enjoyed making—either personally penning the copy or leading a creative team through the concepting and execution. Click through most assets to learn more about a project or see it live in the wild.
FEATURES
Long-form articles exploring popular personalities and destinations
The Old-School Barbers of the Old-School Barber Shop
A look at the most old-school barber shop in America's most old-school town, Chicago.
The Parrot Cage: One of Chicago’s Most Chicago Restaurants
How the experiential assets preps students for the real world at a city landmark.
Notes from My Lunch with a Chicago Fire Department Firehouse Cook
They fight fires together, train together, rest together, and eat together.
INTERVIEWS
Short profiles and Q&As
Sara Paretsky
Esteemed novelist and creator of the V.I. Warshawski detective mysteries.
Rick Bayless
James Beard Award winner. Top Chef master. Foodie buddies with the Obamas.
LISTS
But never a listicle
12 Fun Things to Do in NYC with Kids
10 Fun Online Classes for Every Type of Learner
10 Organization Essentials To Keep Your Space Flexible
SOCIAL MEDIA
I led a creative team responsible for content on accounts with up to 20 million followers. Below are a few posts I contributed to our weekly workshops.
CAMPAIGNS
Newsletters
EMAIL & MERCHANDISING
Product Descriptions
SEO-keyworded copy to pull customers to the site, drive purchases, and build brand.



